In the business world, we typically visualize the customer journey with a funnel or a similar graphic that highlights the stages in the buying process and the mindset of the prospect.

While marketing aims to build awareness, acquisition looks to drive action.

Customer acquisition professionals use specific techniques to get potential customers to take action. The goal of this process is to create a systematic, sustainable strategy to acquire new customers and grow revenue for the business.

Between Marketing and Customers Aquisition.

While marketing aims to build awareness, acquisition looks to drive action. For example, let’s say you run a Facebook ad aimed at your target market. Metrics will help determine if your effort is working — you can track how many people have shared your ad, commented on it, etc. That’s marketing.

Acquisition, meanwhile, speaks to what happens after potential customers click through to your page or receive your emails. If they’re willing to take action by purchasing your products or services, that’s acquisition. Put simply? Marketing drives recognition — acquisition drives revenue.

Helping business to create systematic, sustainable strategy to acquire new customers and grow revenue.

Customer acquisition is important for businesses of any age and size. It allows your business to:

Make money to meet costs, pay employees, and reinvest in growth, and
Show evidence of traction for outside parties such as investors, partners, and influencers

Being able to systematically attract and convert new customers keeps companies healthy and growing — and investors happy.