Digital Marketing Agency, Website designers in Lagos
Digital Marketing Agency, Website designers in Lagos
Visual appeal is a key influencing factor that draws customers into your online store/Presence. Discover How to Improve your Customer Experience
Building stellar visual elements for your eCommerce website is one of the effective approaches to improve your customer experience. This checklist enlists the major visual components in an eCommerce website that determines the customers’ delight from an optimization point of view.
Building stellar visual elements for your eCommerce website is one of the effective approaches to improve your customer experience. This checklist enlists the major visual components in an eCommerce website that determines the customers’ delight from an optimization point of view.
A checklist to improve customer experience equips you with some last-minute ideas to improve the aesthetical quality of your eCommerce website’s visual components.
A logo is what encapsulates your brand identity. Make sure that you place your company’s logo on the top left. The most visible part of a page is the topmost section and it is wise to make use of this part which draws the eyes. Ensure that you:
Place the logo on the topmost corner
Place it above the text
Add tagline below the logo, if applicable
Display of a unique brand identity directly shows off your credibility and this is a major player in increasing the customer experience. Throughout the website, the fonts should be chosen from your brand family or design scheme so that it is consistent.
Following are some common font pairings, according to mageplaza:
Crimson Text Regular and Source Sans Pro Regular
Lato Light and Lato Regular
Luckiest Guy and Bitter Regular
Montserrat Bold and Roboto Regular
Raleway Bold and Source Code Pro Regular
Additionally, assign and use different fonts to help differentiate between heading, body text, and other elements of content in the page such as links and navigation. Also, this helps your customers understand your website in a better way.
Primarily, follow the psychological characteristics of colors to enhance the effect. For instance, use suitable colors for different products. Customers should be able to attribute each colors used in you website. For example, colors of function, colors of calls for action, etc.
Product images gives your customers a virtual idea of the products which they are going to buy. Specific and high-quality images of products earn customer attention. Also, following are some ideas for optimizing product image for eCommerce website:
Upload photos of products from different angles. Customers would like to view the products to check the quality and functionality
Use product videos exposing its functionality
Set hover effect to show case different product images
Provide in-use images to establish the product function
Display user-generated product images and images with people
In addition to this, check out some of the SEO considerations to check and ensure to optimize the images used in your eCommerce website:
Include alt text
Have an appropriate name for URLs and context purpose
Have a smaller file size for faster loading
Likewise, the product page must also be optimized in order to attract customers and improve the conversion rates. Therefore, a quick reference checklist to add with the above mentioned visual strategies to improve customer experience will be bonus content at this point. Check it out:
-Title tags
-Content in the product page
-A description with keyword-rich
-Alt tags