Video marketing is incorporating videos into your marketing campaigns to promote your company, product or service. Customer testimonials along with live event videos are becoming more and more popular as companies try to leverage rich media content into their marketing. Video marketing can build that bridge between you and your prospect and can help build trust in the process.
Video has a distinctive advantage over text because videos help your potential customers to get to know you much more easily than reading text ever well. Video allows people to connect with you because they see your face, they hear your voice, and they see your personality. It’s just a basic fact that emotions are better communicated through video than it ever can be through text.
2016 saw a surge in the popularity of video as a content marketing format. From 360-degree videos to Facebook Live, marketers are responding to audiences’ shorter attention spans by making content more interactive and visual — and it’s paying off.
78% of people watch videos online every week, and 55% watch videos online every day. If you don’t already have a video marketing strategy in place for your website and social media, you’re missing a tremendous opportunity to reach and engage with your audience. One-third of all online activity is spent watching a video. The average user is exposed to 32.3 videos in a month. 75% of online video viewers have interacted with an online video ad this month. 75% of executives watch work-related videos on business websites at least once a week and 36% of online consumers trust video ads. Clearly, video is a stronghold that will likely thrive and grow for some time yet.
Emails that incorporate video links can increase your email’s CTR and open rate. Expect video content and email to increasingly meld together in 2017. Email audiences appreciate video because it’s concise, convenient and interesting (if done right.)
Video Marketing Trends for 2017
Some of the recent trend we see in video marketing includes The Rise of 360-Degree Videos, Videos Watched on Multiple DevicesIncreased Audience Engagement on YouTube, utilizingThe Growth of Live-Streaming, The Growth of Temporary Content, Video Storytelling and Video Email Marketing.
For any brand or business that has yet to get serious about a video marketing strategy, time is of the essence. Chances are, some (or all) of your competition is utilising video in some way. To have a seat at the table and be deemed relevant to your audience, video content is no longer an option. it’s now a vital part of any content strategy that wants to taste success.
Wondering how video marketing can help your business drive better results online?
Video is effective at:
Engaging your audience on social media
Driving organic traffic to your website
Increasing lead-to-sale conversion rates
Videos work great, but only if you know how to use them. That’s why Bizcomtec solutions has a team of experienced digital marketers AND an award-winning production crew.
Great marketing starts with great stories. Stories that are unique, stories that inspires, stories that connect. Video makes it easier! Add a video to your story.