Video marketing is incorporating videos into your marketing campaigns to promote your company, product or service. Customer testimonials along with live event videos are becoming more and more popular as companies try to leverage rich media content into their marketing. Video marketing can build that bridge between you and your prospect and can help build trust in the process.
Video has a distinctive advantage over text because videos help your potential customers to get to know you much more easily than reading text ever well. Video allows people to connect with you because they see your face, they hear your voice, and they see your personality. It’s just a basic fact that emotions are better communicated through video than it ever can be through text.
2016 saw a surge in the popularity of video as a content marketing format. From 360-degree videos to Facebook Live, marketers are responding to audiences’ shorter attention spans by making content more interactive and visual — and it’s paying off.
If you don’t already have a video marketing strategy in place for your website and social media, you’re missing a tremendous opportunity to reach and engage with your audience. One-third of all online activity is spent watching a video. The average user is exposed to 32.3 videos in a month. 75% of online video viewers have interacted with an online video ad this month. 75% of executives watch work-related videos on business websites at least once a week and 36% of online consumers trust video ads. Clearly, video is a stronghold that will likely thrive and grow for some time yet.
Emails that incorporate video links can increase your email’s CTR and open rate. Expect video content and email to increasingly meld together in 2017. Email audiences appreciate video because it’s concise, convenient and interesting (if done right.)
Some of the recent trend we see in video marketing includes The Rise of 360-Degree Videos, Videos Watched on Multiple DevicesIncreased Audience Engagement on YouTube, utilizingThe Growth of Live-Streaming, The Growth of Temporary Content, Video Storytelling and Video Email Marketing.
For any brand or business that has yet to get serious about a video marketing strategy, time is of the essence. Chances are, some (or all) of your competition is utilising video in some way. To have a seat at the table and be deemed relevant to your audience, video content is no longer an option. it’s now a vital part of any content strategy that wants to taste success.
Wondering how video marketing can help your business drive better results online?
Videos work great, but only if you know how to use them. That’s why Bizcomtec solutions has a team of experienced digital marketers AND an award-winning production crew.
Great marketing starts with great stories. Stories that are unique, stories that inspires, stories that connect. Video makes it easier! Add a video to your story.
Branding is what helps people remember you. There are hundreds of good YouTube channels out there already (and thousands of really bad ones), with new channels being created every day.
Having your YouTube marketing stand out from the crowd so that your audience remembers you, and build your identity online, doesn’t happen by accident. You have to:
Create a great logo and then use it in your basic Youtube branding techniques.
Use intros to say ‘hello’’, and use outros to keep people watching all while staying on brand.
Use catchphrases as a type of auditory branding.
Engaging your audience on social media
Driving organic traffic to your website
Increasing lead-to-sale conversion rates
Video advertising is becoming more and more affordable and widespread. Video adoption grows partly because advances in technology but also because it’s easy to spread across the globe. Making marketing videos for your business requires creativity and knowledge of human psychology. The cocktail of these components makes it possible to create real miracles of advertising at minimal cost.
Emotionally charged, creative video advertising can be spread on the Internet in a matter of days, getting millions of views. And this is the whole point of video marketing.
63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing services is an important part of their strategy. Video Promotions is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI.
The answer is simple: Yes, it’s worth it. Not only because everyone’s doing it but because video is one of the most versatile and profitable digital marketing tools out there.
First things first. Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%.
74% of users who watched an explainer-video about a product subsequently bought it. So better start crafting your exciting product videos now!
Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content.
Video Appeals to Mobile Users. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger.
The modern customer wants to see the product in action. Video preference is one of the most important driving forces of using video in your content marketing.
Video marketing can capture a wide audience, and it works on many levels. Even the laziest ones. Make sure you target not only to the eyes but also to the ears of the potential client. Your competitive advantage gets double power!