Email Marketing

Email marketing

Email marketing solves all the inherent problems of non-targeted marketing. Gone are the days of placing an advertisement on television, on a diner placemat, or in a periodical with no control of who will see it. With email marketing, you have the ability to control exactly who sees an email by segmenting your contacts based on their lead status, demographics, location or any other data. Targeting emails ensure that your audience receives content suited specifically to his/her needs. Email marketing makes it simple to customise your message for each customer, fostering a higher conversion rate.

With each email sent, consumers are exposed to your business and your brand. With strategic planning, smart design and targeted content, your business will consistently build value. In doing so, you stay top-of-mind with your audience. Then, when a customer needs products or services, your business stands a much better chance of turning those leads into clients and clients into loyal customers.

At Bizcomtec solutions, we deliver a full range of affordable email marketing campaign. We use paid verification process to ensure the highest quality of business and consumer database.

Our campaigns consist of a professionally written, graphically designed message of your brand, delivered to the right audience at the right interval. This digital strategy is what you need to increase your sales.

With our experienced team of web programmers, graphic designers and copy experts, we will work with you to craft the best possible marketing campaign for your products and services. 

If you are concerned about a quickest and effective digital marketing channel for business, email marketing is what you need.

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Benefits Of Email Marketing

With the popular breakthrough of social media, search engine optimisation and mobile marketing in Nigeria and the world in General, it’s safe to say email marketing is on the verge of death, right? Wrong. Mail marketing is alive and well, and it’s arguably the most profitable means of marketing.In case you are not aware of this, It presents more opportunities for your business and drives a better return on investment. Your business can create deeper relationships with a wider audience at a fraction of the cost of traditional media.

1. It solves all the inherent problems of non-targeted marketing. Gone are the days of placing an advertisement on television, on a diner placemat, or in a periodical with no control of who will see it. With email marketing, you have the ability to control exactly who sees an email by segmenting your contacts based on their lead status, demographics, location or any other data. Targeting emails ensure that your audience receives content suited specifically to his/her needs. Email marketing makes it simple to customise your message for each customer, fostering a higher conversion rate.

2. With each email sent, consumers are exposed to your business and your brand. With strategic planning, smart design and targeted content, your business will consistently build value. In doing so, you stay top-of-mind with your audience. Then, when a customer needs products or services, your business stands a much better chance of turning those leads into clients and clients into loyal customers.

3. There aren’t many forms of marketing as easy to share as email marketing. With the simple click of the forward button, subscribers can share your deals, offers and news with their friends. Subscribers who share your emails are acting as brand advocates. Therefore, when a subscriber shares an email with friends, your brand gains more exposure and credibility.

4. Analytics are indispensable to measuring the success of any campaign. Many marketing channels present ambiguous and estimated results. Email marketing, on the other hand, draws precise and valuable metrics, including delivery rates, open rates, click-to-deliver rates and subscriber retention rates. Even better: these metrics are more than just numbers and percentages. They are insights about your customer’s behaviours and interests. Use your email marketing campaign as a tool to monitor which information your consumers are most responsive to. From there, you can further target your marketing strategy towards more successful campaigns and topics of interest.

5. Perhaps the most appealing advantage of email marketing is the return on investment. No print costs, no postage fees, no advertising rates. Email marketing is as affordable as marketing gets. According to the Direct Marketing Association, email marketing brings in $40 for every $1 spend, outperforming search, display and social marketing.

In today’s ever-changing digital world, email marketing tends to take a backseat. However, if you haven’t considered email marketing for your business already, now is the time. Email marketing is a targeted, shareable, credible, measurable, and cost-effective tool overlooked by many. Working with a trusted marketing advisor makes the process simple and cost-effective. With a strategic approach, proper guidance and a strong message, your business are sure to benefit from email marketing.